Corporate social responsibility
Corporate social responsibility (CSR) is more than just a buzzword. These days it can be the difference between success and failure.

According to Global Affairs Canada CSR is defined as "the voluntary activities undertaken by a company to operate in an economic, social and environmentally sustainable manner." It's not enough for a company to just say out is operating responsibly. It must demonstrate this through transparency.

Why is it more important today and why will it become more important tomorrow? It's because of how easy it is to spread information publicly. Anyone with access to a keyboard or a phone can attempt to smear a company or industry's reputation. If your company has a solid record of being socially responsible through its actions and has done all it can to secure a social licence there is a good chance the company emerges unscathed. Doing business this way can also set your company apart from others in your industry.